During 2016, Arrecife, the most modern shopping center in Santa Marta, opened the doors of the best entertainment center in the region.

In the first week of January, the firm Procinal successfully opened the most anticipated entertainment complex in the Colombian Caribbean, 5 movie theaters with state-of-the-art technology that include: vibrasound seating, 3D, VIP Room - Black Star and Lounge area, more of 1,500 m2 for family entertainment, with visual and sensory effects of the highest quality that make visitors live the moment as if they were part of the movie and have an unforgettable experience of fun.

The opening of the complex contributes to the growth and positioning of the Shopping Center, which has the highest standards of service quality as a strategic element of loyalty, offering the population a modern entertainment alternative that is strategically complemented with the commercial proposal of reef. In this way, the culture of the seventh art is spread in the department of Magdalena, Santa Marta, the Magic of having it all.